Bartley J. Madden

Bartley J Madden

Bartley J. Madden is an independent researcher. He retired as a managing director of Credit Suisse HOLT after a career in investment research and money management that included the founding of Callard Madden & Associates. His early research was instrumental in the development of the cash-flow return on investment (CFROI) life-cycle valuation framework that is used today by money management firms worldwide. Over the last two decades, he has published journal articles and books across different disciplines as reflected in these recent books: Value Creation Principles and A Foundational Explanation of Human Behavior. An early version of his book, Free To Choose Medicine: Better Drugs Sooner at Lower Cost, was translated into Japanese and played a significant role in Japan’s implementation of their version of Free To Choose Medicine to facilitate early, informed access to regenerative medicine drugs, see

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